Have you seen this launcher arrow before? Though much smaller, it sometimes appears next to a link for the title of a book, movie, or song. I just noticed it when I printed a list of books from the cybils blog. The blue arrow appeared in the printed document and I thought, "oh, it's just an image that didn't come thru." So I went back to cybils blog and clicked on the launcher and what do you know? A "BlueScreen" popped up with links to more info about the title. Here's an example of book BlueScreen for The Dip by Seth Godin.
Then I went to the AdaptiveBlue site and learned more about SmartLinks. The overall goal of "AdaptiveBlue is developing personalization technologies that leverage semantics and attention. " SmartLinks make your own links to books, movies, music, or stocks more useful by automatically linking to relevant and related websites.
I guess that I understand the purpose of SmartLinks, but I'm not sure how to actually use them here. I installed SmartLinks, so I'll experiment a bit.
I just finished reading Tamar by Mal Peet. It has appeared on several 2007 Best books lists including Booklist's Editor's Choice: Books for Youth and School Library Journal's Best Books of 2007 It's a great suspenseful read, though, I had figured out part of the ending ahead of time. WWII underground operations in the Netherlands came alive while reading this book. (I got it to work after linking the title to Amazon. I'll have to find out which other sites the SmartLink is created for.)